Notice a change? There. Up at the top of your browser page. The Title and Byline. The words Asian Energy Advisors are gone.
First, a failure-to-communicate story: I was at the ERC last week for a meeting and the colleague I was with brought me in to meet one of the Directors that I had never met. We chatted for a while. I suggested to this Director that s/he visit my website because I discuss a lot of relevant issue there s/he may be interested in. S/he said something to the effect, “If I have time. I’m very busy.”
The point I tried and failed to make was, “Exactly, and the things I discuss there may help you out.” Part of the problem is that, sitting there on the business card, it looks like a corporate website: www.asianenergyadvisors.com. If you’re like me, you rarely visit corporate websites. Just how useful is reading a brochure going to be.
My colleague, Viking Logarta, with whom I’m trying to build out the practice of Asian Energy Advisors, thinks the site should be more professional – and contain more of what one expects of a professional advisory firm’s site. He’s right of course. But what about my blog? I need someplace to put my blog.
The simple answer appeared to be just move all the entries over to a platform operating at a new URL and let Google do it’s indexing. It’ll catch up. But that turns out to be problematic, given the size of my blog. So after fretting about this for months and months, I’ve decided that the URL doesn’t matter. I’ll leave it as it is and just change the name of the blog. Bam! Done! This is a blog. Not a corporate website.
I’m mostly interested in driving business opportunities to me – where ever I may be. And that is what this blog is about. It was never about a firm. If I change firms, I don’t want to change blogs. If you want to know my views on whatever it is I’m involved in at the moment, this is the place to check it out.
I’m not totally satisfied with the title and byline yet. But with a few clicks of the mouse, it’s changed. And I’m just not going to sweat the url. Don’t ever sweat urls. And I hope to be back soon with a more professional looking site for Asian Energy Advisors.