Wow. Now the Orange County Fire Authority is blogging:
“On this blog, we will provide basic facts about the fire and will share any new information that develops,” wrote Fire Chief Chip Prather.
“More important, though, this is the place for you to ask the questions that are on your mind and have them answered. For example, if you do not understand some aspect of the way we fight fires in general or fought this fire in particular, this is the place to ask about it. If you have concerns about decisions made, tell us, and we’ll do our best to explain.”
It’s been a while since I’ve banged on Meralco for not engaging with its customers on-line with some significant level of authenticity. Can you imagine the benefit for both us and Meralco if they said and did something like the above, on a blog, except related to their business?
The world is already so far into this quickly maturing communication mode that Meralco’s inactions are beginning to border on willful neglect, with shades of liability. We are moving quickly into an era where we expect our public institutions and utilities to provide us the opportunity to interact with them and be better informed. The old mechanisms for this are rapidly becoming outmoded.
As if they needed more justification, the figurative fire will be ablaze soon enough again with Meralco. Now is the time to establish the on-line relationship.
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It's already started.