Asian Energy’s Marketing Fundamentals

I love you guys.  I really do.

“Hey everybody, we’re all gonna get laid.”

Rodney Dangerfield as “Al Czervik”
Last line from Caddyshack

Update (8-21-07) Looking at this post a year later, I see that it was probably unfair to simply point you to a long post that required careful parsing to get the final meaning. Here’s the take-away:

Characteristics of a good marketer (i.e. what I perceive as worth striving for in my own marketing):

DO:

Be desirable
Be appealing
Be creative
Be brave
Be thoughtful
Be attractive (but don’t worry about fitting some classic definition of perfection)
Be kind and caring
Be stimulating
Be exciting
Be entertaining
Be encouraging
Be enticing
Be experimental
Be flexible and adaptable
Be playful
Be unique

DON’T:

Be dull
Be rude
Be sloppy
Be selfish/self-centered
Be arrogant
Be abrupt/impatient
Be boring (or bored!)
Be overly formal and dignified
Be exactly like everyone else
Be judgemental
Be depressing
Be rigid inflexible

These also tend to be characteristics of a good lover. Heh!

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