Asian Energy Advisors

The mere existence of this weblog is proof positive that fundamental change is afoot.

Every client of mine, every associate of mine, is encouraged to go read Richard Edelman’s essay that he posted this week.

Rex Hammock notes, Mr. Edelman is president and CEO of the world’s largest independent public relations firm with 1,800 employees in 40 offices worldwide.

So if you’re not inclined to listening to the Cluetrain crowd, you might want to pay attention to Richard.

When it comes to the Philippine power sector, there is indeed a lack of confidence in the traditional sources of information. The traditional elites are investors, regulators, government, academics, and the development funding agencies.

But the internet alows us to move toward a peer-to-peer discussion among multiple stakeholders in a way we’ve never been able to do before. The “customer” will become co-creator in electricity policy, demanding transparency on decisions from power supply sourcing to investments to regulatory policy.

The new elites will be involved consumers, bright and engaged employees of government agencies and private corporations, and NGO’s uncoopted by the funding teet which in the past was so necessary to be heard.

There will be a sharing of content becasue we can do it so easily.

This will be disruptive, by the way, as the experience of communication is reinvented before our eyes right here in the Philippine power sector.